John Rowbotham

The BFS Team · Executive Team

John Rowbotham

BFS President/CEO

BFS CEO/President John Rowbotham grew up as a BFS student/athlete. He used the BFS program in junior high (Readiness Program) and as a high school football and track athlete (Set-Rep System); finishing high school with three football state championships and was a Team Captain his Senior year. He then spent time playing football at both the University of Utah and Pacific Lutheran University where he was recognized as the "Most Inspirational Player" in both programs. John received his BA in Physical Education from Pacific Lutheran University. After college, he worked as an assistant strength and conditioning coach at the University of Utah; working with both men's and women's teams. John has also served as the head strength and conditioning coach at various high schools. He spent years giving back to his high school alma mater, by running the strength and conditioning program for football, rugby, and lacrosse. He has coached youth Football, Lacrosse, Basketball, and Soccer.

John is currently the Head Football Coach at his alma mater in SLC, UT. Where he is running the strength and conditioning program for the football team as well as the lacrosse team.

John has performed 100's of BFS camps, clinics, professional developments and certifications over the last 15+ years in the US and abroad. He works hand-in-hand with administrators, coaches, and teachers across the country to develop balanced progressive physical education and athletic training programs for all students as well as designing safe, efficient and effective weight rooms for their facilities. John believes strongly in the power of the Bigger Faster Stronger program to create better students & athletes as well as shape character and change lives.

John is married to Laura Rowbotham who works alongside him at BFS and in coaching youth and high school sports. They have a son, Trace and a daughter, Addyson. He is dedicated to running a company based on integrity and helping people.

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