Be An 11 – Character Education Course
On a scale of 1 to 10, be an 11.
The full, legendary BFS Be An 11 Seminar — now online. Broken into chapters for Health and PE class assignments, run as a one-day intensive for teams and clubs, or brought to your school live.
Learn character education, goal setting, and leadership skills
The Three Big Ideas.
Be An 11 builds a complete person in three movements — who you are to others, who you are to yourself, and where you’re going. Each section is broken into chapters that build on the last.
Leadership
What an 11 looks like — how leaders communicate, own their attitude and choices, and define winning beyond the scoreboard.
Chapters
- Introduction to Be An 11
- Communication
- Attitude & Choice
- Winning
The Mental Game
The inner work: closing the GAP between who you are and who you want to be, training mind and vision, handling opponents, and owning your social responsibility.
Chapters
- GAP
- Mind & Vision
- Opponents
- Social Responsibility
Goal Setting
The BFS goal-setting system applied to the whole person — athletic and life goals, academic goals, and service goals that give the first two meaning.
Chapters
- Athletic & Life Goal Setting
- Academic Goal Setting
- Service Goal Setting
Ready to Run It? Two Ways In.
Same program, two formats — self-paced online for classes and individuals, or the live seminar that resets a whole school’s culture in a day.
Online · Self-paced
The Online Course
$79.99
Per user · multi-user seats at flat per-user pricing · sections $29.99 each
- All three sections — Leadership, the Mental Game, and Goal Setting — in class-ready chapters
- Assign over a semester in Health or PE, or run it as a one-day team intensive
- Access links emailed within two business days; PDF Course Completion Certificate on request
- Students leave with a written value system, real goals in three areas of life, and the habits of a leader
In-person · Whole team
The Live Seminar
$2,990
One event · your school or facility
- A BFS presenter brings the full seminar to your gym — up to 3 hours of character education, goal setting, and team building
- Whole teams, clubs, or the entire school at once
- The shared live experience that resets a culture — athletes hear it together, from someone who isn't their coach
- Pairs with BFS camps, clinics & certifications for one-visit impact
Or Start With One Section.
Each section stands on its own for $29.99 per user — pick the one your program needs most, and upgrade to the full course any time.
01Leadership
$29.99
What an 11 looks like — how leaders communicate, own their attitude and choices, and define winning beyond the scoreboard.
Take Leadership only →02The Mental Game
$29.99
The inner work: closing the GAP between who you are and who you want to be, training mind and vision, handling opponents, and owning your social responsibility.
Take The Mental Game only →03Goal Setting
$29.99
The BFS goal-setting system applied to the whole person — athletic and life goals, academic goals, and service goals that give the first two meaning.
Take Goal Setting only →“I have witnessed the BFS ‘11’ program at two different High Schools. John Rowbotham conducted a live presentation at Lincoln High School and we had 5 participants go through the On-Line Course at Monte Vista High School. I would highly recommend this program to anyone. Whether you have leaders or your program is struggling with leadership, it is a great program.”
Ron Hamamoto
Head Football Coach, Monte Vista HS