Lady of America, Napa, brings BFS protocols and equipment to a new generation of women
of All Ages Lady of America, Napa, brings BFS protocols and equipment to a new generation of women wo worlds have collided at Lady of America ( health club in Napa, California. While we carry members an endless variety of new angles and intensities to keep their workouts progressive. on the corporate mission of the international Contained within our weight training area is our designated Elite Room. workouts, my club has taken things a giant step association with Bigger Faster Stronger has to a new generation of women from ages 13 performed on hydraulic equipment — I've inserted two BES dot drills. I tell our members that it's like members accomplish a measurable degree of muscle hypertrophy.
We let the women "graduate" to this playing hopscotch as children — it develops basic room, and we teach them respect for the serious motor skills and coordination. As mature women, anaerobic training that is necessary to boost slowing we've seen those skills deteriorate. The dot drills are metabolisms and prevent or reverse the bone-eating effects of osteoporosis. coordination and balance that time has eroded. The club is designed to be female friendly, as are all Lady of America franchises. Welcoming pastel colors greet our members, along with a selection of Women are born with less lean muscle tissue color-coordinated equipment.
The centerpiece of our than are men, and unless we're engaged in regular weight training area, however, does not come from anaerobic exercise we start to lose what we have the franchise. It's the BFS cross cables, offering our from about age 30 on. This progressive loss of lean 71. body mass slows the metabolism and results in the neuromuscular function and improve posture, female body gaining an excess of body fat with strength and balance. The lightweight BFS Olympic each passing year. bars, available in 15- and 30 pounds, greatly BFS has a tried-and-proven formula for increasing lean muscle mass, and that's why it's the program I've chosen for the members at my club.
If you look at societies over the centuries, facilitate this training. One of the BFS machines I particularly like is the lever lat pulldown. If I had my way, I would put a hat with rear-view mirrors on my members for the come in the club. under-work their backs!
Women are front-fixated. We spend hours in front of mirrors with our Julie Brooks and Laura Dayton during the early we wear obnoxious high heels that push activities. Just look many with yokes over their shoulders carrying food and other necessities from market and farm to of computers for 40 hours a week. I love to put women on the lat machine for the home. We see women balancing heavy loads upon first time and ask them what body part they are their heads, toting water uphill, and doing the kneading, churning and scrubbing that was working. They always answer "the arms." Once necessary everywhere on the planet not so long ago to keep a home stocked with fresh food and clean clothes.
The muscles used in BFS core lifts, most importantly the deadlift and squat, used to be a part ofa woman's daily chores. But now, women in industrialized societies are not working these muscles at all. Should it be any wonder that mature women today suffer from osteoporosis and obesity? they're introduced to the lat machine — which is a nobrainer because you can only work in the proper position and you don't have to worry about members dropping the pulldown bar on their heads when they pull the pin from the weight stack — our women are addicted.
As any woman over 40 knows, one of the first places to show age is in the back. We affectionately call the area "back boobs." The lat machine not only In my opinion, as we women reach our more strengthens the back but also tones it to get rid of the fat gain that accumulates in the back during and after sedentary years — after age 40 — every one of us menopause. should have a physician's prescription for anaerobic training.
At my club, anaerobic exercise is not just a novelty for mature women but a necessity. We work T have also found a wonderful therapy device in hard at developing the neuromuscular pathways to the BFS chest press. Many of our mature members achieve dynamic strength, and I rely on BFS for the suffer from MS, fibromyalgia and knee pain. In all programs and equipment to do this. these cases, there is an atrophy of the quadriceps avoidance of any knee flexion.
We utilize the core lifts in our Elite Room, including the Olympic lifts, to help women improve The BFS chest press equipment can be opened by pulling the lever to the floor so that women with limited knee flexion can step freely into the machine. brought about from the use of walkers, canes orjust I've worked with many women with this limitation, program of both aerobic and anaerobic exercise based having them use just the foot pedal once they're on the BFS principles, which have always included a seated to begin restoring strength in the quadriceps healthy, clean lifestyle for optimum results. and in particular to help stabilize the knee.
We have With Julie Brooks, assistant editor of Fit Body women who have gone from walkers to canes, and magazine and the morning manager at our club, we women who have gone from canes to the treadmills. are in the process of developing a program aimed at One of our best examples is Judy Perez. Judy has suffered from lupus for 17 years, and she's BFS Be An I! naturedly. young women. separate curriculum?
Nationwide, girls have embraced the Be An II! guarantee!" I thank BFS for giving me the program since its inception five years ago. We are confidence to say that. looking forward to bringing an extension of that Judy began with ankle weights and seated extensions, then graduated to the chest press exercise program to young women in Napa, in the same way that we have brought BFS to a new audience of described above. Within three months Judy left her mature women at our club. Girls need the program to walker and got a cane. She now does 20 minutes on address concerns specific to them, just as the mature the treadmill, and performs the chest press for her pecs.
When she first came into the club, her daughter hypertrophy not as a means to a football scholarship held her hand between each exercise. Judy now but to quality longevity. comes and does her workouts unattended. And you thought BFS was just for college jocks!
BFS also introduced me to the Pharmanex company and its bio-scanner that measures the amount of antioxidants in a person's body. It's a wellknown fact that most Americans do not eat their six of antioxidants can contribute to premature aging and In addition to catering to the mature women's market, Lady of America does not forget our young a less-than-optimal autoimmune system.
In addition to providing the scanner for periodic women. Every Lady of America club participates in antioxidant level testing, Pharmanex also offers a a Fit Teen program that allows members’ daughters superior line of nutritional and personal care products ages 13 to 17 a free membership during the summer available to members via online subscriptions. By from June to September. having our club members use the Pharmanex scanner for periodic testing, we get to "see" how positive daughters in our Fit Teen program. We have changes in their diet, supplementation program and introduced these young ladies to the importance of a lifestyle are making them healthier and fitter.
Here Shelley Gittings performs squats on Shelley Gittings, are key to weight control specific training called the Elite Room. and physical fitness at Lady of America. thought this was overkill. However, as other manufacturers’ products arrived packaged in far less WhenI first looked at the torn cement and padding, we were disappointed as we unloaded cavernous vacant space that would become Lady of equipment with dents, chips and torn upholstery. We America, Napa, I had a dream. BFS was essential in making it a reality. shipment of their equipment so that it arrives looking As equipment began to arrive, construction was behind schedule, so I was faced with the dilemma of new, not used.
Of all the equipment manufacturers I have dealt where to place the equipment while construction with, BFS has been by far the most supportive and continued.
Thad ordered the BFS rubber mat flooring, and be, and they help you to make certain yours is world it suddenly became essential to get the flooring down class. They are there to work out the things you may so that I would have a space to put the incoming not understand (like square footage of flooring) and equipment. I couldn't get contractors on a moment's are ready to advise you on how to best utilize the notice, so several of my friends offered a hand. BFS equipment. gave us the basics of how to lay the flooring, and late one night we decided to unroll it. The flooring laid down Here in Napa, we're firsthand witnesses to the fact that BFS has turned an important corner.
While I know their hearts will always be in the high school "memory" to the flooring, so as it unrolls it lies flat, and collegiate football programs, they have reached even down to the last two feet. During the out to every facet of the strength training field to construction we tracked a lot of dust onto the bring people of either gender and of any age the flooring, but we brought it back to its original sheen benefits of their 30+ years of professional expertise. with a combination of light detergent and Murphy's Oil Soap. We also received our shipment of BFS I'd like to welcome travelers coming to the Napa Valley to visit our Lady of America health club (exit in Napa at Imola Avenue).
Ladies, you're always equipment wrapped in so much padding that it took welcome for a free workout; and men, well, you're three of us to throw the wad of wrap around for half welcome to look but that's it. Sorry guys, in our gym, an hour to unwrap each piece. At the time, we it's a woman's world. BE”
From BFS Magazine — January/February 2005. Part of the BFS Magazine Archive (1980–2014).
